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Virtual Buyer Seller Meeting on Kannauj Attar (9 June 2022)

Posted on: June 09, 2022 | Back | Print

The Embassy, in association with the Department of MSME and Export Promotion, Government of Uttar Pradesh and One District One Product (ODOP)- UP and ODOP team of Invest India held a virtual BSM on Kannauj Attar on 9 June 2022. The event was attended by Shri Navneet Sehgal, Addl Chief Secy, Dept of MSME and Export Promotion who led the Indian side along with some manufacturers of Kannauj Attar. Ambassador Ajit Gupte gave the welcome remarks during the event. The event also witnessed wide participation by Egyptian importers.

2. Mr Sehgal spoke on the initiatives under ODOP Scheme and ways to promote exports of items like Lucknow Chikan embroidery, ittars and other handicraft items to the world markets. Ambassador gave a brief overview of the bilateral trade between India and Egypt and also mentioned that the India - Egypt bilateral trade has reached an all time high of USD 7.26 bn in FY 21-22. 

3. Representatives of companies dealing/manufacturing/trading in Attar from both India and Egypt spoke and exchanged queries on the fragrance market sector in Egypt. It was agreed that the list of participants would be shared to take the interactions forward. The Embassy gave wide publicity to the event through its social media handles in run up to the event.

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